Why Big Data Pricing?

Getting the price right is the most rapid and effective way to improve profits.

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Gain access to deep pricing and technical expertise to help drive ROI, pricing process improvement, business adoption and optimize performance.

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Gain access to a dedicated support team which provides clear, quality communication on issues, fast turn around and industry best practice solutions.

Pricing Experts

Our team partners with our customers to achieve pricing success. We deliver implementation and support, from a pricing and technology view, to help you improve key financial and pricing metrics.

Sonoco went through an extensive evaluation of the pricing software industry participants before making the decision to go with Big Data Pricing (BDP) as our implementation partner. The BDP team has been fantastic!

Jerry Cheatham, Director of Finance, Sonoco

BDP’s deep expertise, collaborative and adaptable approach along with an intense commitment to our stated project goals has been essential elements in the success of our project. We could not have chosen a better implementation partner for our needs.

Jerry Cheatham, Director of Finance, Sonoco


We focus on bringing value to the pricing and marketing organizations.



We guide you through all the phases of the implementation process.


We build innovative pricing solutions by leveraging industry best practices.


We provide business process training and tools to help build power users.

We partner with our customers to:

  • Define, design and build CPQ solutions that address your business challenges
  • Experts in Salesforce CPQ, Vendavo, Price f(x), Vistex, Tableau, Business Objects and Lumira
  • Focused on bringing value to you our customers
  • Leverage industry templates to accelerate ROI

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Maggie Buckland offers clients the right combination of skills for a critical role in your Vendavo implementation. She can talk to the IT team, as well as the old school sales managers in your organization. She listens to the business’s priorities, and understands how the tool is used by sales and marketing.

A.L., Client 2014

I’ve worked with Maggie on various Pricing engagements in the past 4 years and every time I hear her talking to clients, I’m reminded of Henry Ford saying “If I asked my customers what they wanted, they would have said a bigger horse”.

Raja Sampathi, Pricing Consultant 3M

By my estimates, having the Price Decision Tool has resulted additional price growth of at least $300k, our business has delivered $1.5M above plan in price growth, while at the same time reducing my time by at least 50% and providing more data to the sales reps and other approvers in which to base their pricing decisions

Pricing Manager, Large Industrial Manufacturer


It pays to partner with our experts in pricing.



We guide you to the best solution for you and your customer.


We help our customers resolve business critical pricing challenges.


We enable industry leading price and process enhancements.

BDP offers a variety of support programs to meet customer needs.

Our support team partners with you to:

  • Optimize your solution
  • Quickly resolve solution issues
  • Enhance your pricing processes and solutions
  • Address new pricing challenges as the business landscape changes

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BDP led face-to-face training sessions for our users, having produced company-specific examples and imagery, as well as hands-on exercises, to maximize absorption of the knowledge. BDP only wants to do work the right way and will call out if a project could go wrong in terms of time, cost and quality before it happens.

AL, Client 2014

I can easily see where this tool has delivered more than $500k to the bottomline, and that’s in just six months.   No doubt that this tool has been a game-changer!

Pricing Manager, Large Industrial Manufacturer

Our Team

Our team partners with our customers to achieve pricing success. We jump start our projects by using industry specific templates focused on your unique business challenges and opportunities. We are a partner that brings deep industry knowledge, proven pricing insights and exceptional technology expertise to our customers. We deliver implementation and support, from a pricing and technology view, to help you improve key financial and pricing metrics.

Maggie Buckland

Managing Director

Maggie has a proven track record of driving value in organizations.  She understands pricing, finance and marketing and how to create solutions which drive return on investment.  She brings 20 years of management consulting, product management and sales experience focused on Marketing, Pricing and Sales solutions.  Maggie has a BA from University of Wisconsin, Madison.

Stephanie Dugary

Director of Customer Success

Stephanie has over 15 years of experience in learning and organizational change. She has applied this knowledge throughout the program lifecycle: diagnosis and assessment, design, development, implementation, measurement and continuous improvement. Stephanie worked for Deloitte Consulting, Blue Shield of California, AAA and Gap Inc. She has a M.S. in Learning and Organizational Change from Northwestern University and a B.A. from University of Arizona.